Product Development Process: Preserving Tradition, Embracing Innovation

At Tabeeb Handicrafts, the development of Sozni GI (Geographical Indication) craft products is a thoughtful and intricate process. Rooted in the rich heritage of Kashmiri embroidery, this journey balances the preservation of traditional artistry with the innovation needed for modern markets.

Protected by the GI tag, Sozni embroidery symbolizes authenticity, culture, and regional identity. Each product we develop reflects the skill, history, and spirit of Kashmir.

1. Understanding the Craft’s Heritage

Cultural Research & Documentation
We begin by deeply understanding the origins, motifs, and techniques of Sozni embroidery. This includes:

• Studying traditional patterns and their meanings.

• Preserving stories and methods associated with the craft.

• Respecting and honoring its cultural legacy.

Preserving Traditional Skills
We prioritize training and retaining the original hand-embroidery techniques using fine needles and silk threads, ensuring the craft remains authentic and is passed on to future artisans.

2. Design Concept & Innovation

Traditional Patterns
Designers and artisans collaborate to integrate classic motifs such as:

• Paisleys – iconic symbols of Kashmiri art.

• Floral and Geometric patterns – reflecting nature and precision.

Modern Touches
To meet current market trends, we introduce:

• Contemporary color palettes.

• New product types like home décor and accessories.

• Texture and fabric innovation, without compromising tradition.

Custom Design Requests
We also develop custom products while ensuring all designs respect Sozni’s GI status.

3. Material Selection

Authentic & Local Sourcing
We use traditional materials like:

• Fine silk threads

• Wool and cotton base fabrics

All materials are sourced locally from Kashmir, supporting the regional economy and meeting GI compliance.

Quality Control
Each material is selected for:

• Color richness

• Durability

• Compatibility with fine hand-embroidery

4. Collaboration with Artisans

Artisans are at the heart of our process. Their expertise ensures:

• Authentic craftsmanship

• Adherence to traditional methods

We also focus on training the next generation to blend old techniques with modern design sensibilities.

5. Prototyping & Sampling

Prototype Development
Initial samples are created to:

• Visualize the final product

• Identify and correct any design issues

Feedback Loops
Artisans, designers, and stakeholders review prototypes and suggest refinements in color, stitching, or design.

6. Testing & Refinement

Quality Assurance
We test for:

• Stitch durability

• Colorfastness

• Fabric strength

Market Testing
Selected products are tested with small audiences to gather feedback and fine-tune designs.

7. Certification & Branding

GI Certification
Each product complies with GI standards to guarantee:

• Authenticity

• Geographic origin

Brand Storytelling
Our branding highlights:

• Cultural significance

• Artisan dedication

• Product authenticity

8. Production

We produce in limited batches to maintain:

• Craft quality

• Artisan involvement

Mass production never compromises traditional techniques.

9. Marketing & Sales

Targeting the Right Audience
We reach:

• Cultural craft enthusiasts

• High-end and conscious buyers

• Global markets seeking ethical luxury

Sales Channels
Products are available through:

• Boutiques

• Online stores

• Craft exhibitions

10. Feedback & Continuous Improvement

Post-Launch Feedback
Customer insights help us:

• Improve product quality

• Refine designs

Adaptive Development
The development cycle is ongoing—every product evolves with learning and feedback.

11. Sustainability & Ethics

We are committed to:

• Using eco-friendly materials and natural dyes

• Upholding ethical labor practices

• Supporting the artisan community

Sozni is not just a craft—it’s a living heritage we aim to preserve and promote.

Conclusion: Tradition Meets Tomorrow

Our product development process is a celebration of both heritage and innovation. By staying rooted in the legacy of Sozni embroidery while adapting to modern markets, Tabeeb Handicrafts ensures that this treasured craft continues to inspire for generations to come.